Meet Saint Jane, a luxury beauty and skin-care line founded by Casey Georgeson. After learning about the various benefits of CBD, she decided to create her own beauty line with this potent ingredient. Saint Jane is breaking barriers in the beauty industry as it aspires women to feel their best. Read on more to find out about Saint Jane and Casey:
What led you to start Saint Jane?
My background is in beauty and wine brand development, as I have been in these industries for around 15 years now. I started off my career as a TV producer in the CNN morning show in NYC. I then joined a wine brand creation group where I helped with wine development. Through wine development, I grew a passion of how ingredients from the land work with botanicals. I then joined Sephora’s innovation team, Kendo, and worked with brands like Marc Jacobs, Disney for Sephora, and so many more! After having three daughters, I left my position at Sephora to go back to wine brands. Around 2017, when California was starting to legalize weed, I began to learn about the innocent side of this industry. While reading all types of articles, I learned how potent CBD was as an ingredient. People would say CBD is where Zanex meets Advil. I realized that no one was taking advantage of this ingredient in skincare products, and I decided to launch my own brand: Saint Jane Beauty. I launched Saint Jane Beauty in January, only 7 months ago.
You can think of Saint Jane as the innocent side of Mary Jane. Mary Jane was a real person who lived in the 1500s who helped heal women. We believe our brand has a huge healing and wellness approach to beauty.
What are the main benefits of CBD?
CBD is most known for reducing inflammation in the skin. It can be extremely powerful against any sort of irritation. CBD also helps balance sebum production. Although there is a lot we can’t say about our brand, we have learned that inflammation is the root of many skincare issues. That is why our beauty serum, infused with CDB, helps with detoxifying the skin and boosting the skin’s natural radiance.
Picture Courtesy: Saint Jane
How have you used innovative marketing techniques to educate people about your brand and the benefits of CBD?
Marketing has been quite a challenge for us, as we cannot market our products in the way that other smaller beauty brands can. Firstly, we rely on our retailers like Sephora, to get our word and story out. We also do have an Instagram and Facebook page; however, we are limited to just organic posts. Word of mouth has been a strong appeal for us as our products work across generations with younger women in their 20s and older women in their 50s and 60s. Ultimately, everyone has some sort of problem with their skin, whether it’s acne, redness, dryness, or more. Our serum is a multi-purpose product that speaks to people across generations.
Our serum is a multi-purpose product that speaks to people across generations
Where do you see the future of CBD within the beauty industry?
I believe it is just getting started. CBD is not going to be a fad trend. Fad trends are fun, but they are temporary. People need to become educated and aware about the benefits of CBD as it is such a potent and multi-purpose ingredient. People can use CBD to manage anxiety and pain while also using it as a topical cream for skin irritation and inflammation. It will boil down to which players in the industry can successfully create CBD products that are effective and sourced from the right places.
