Nyakio Grieco is a first-generation American of Kenyan descent and was influenced by her grandma in Kenya who taught her to use coffee beans and sugarcane to exfoliate dry skin. After working in the entertainment industry for several years, she launched Nyakio Beauty as a way to create a space for women by sharing her African heritage beauty traditions and creating products for all states. Read on to find out about her story:
Can you tell us a bit about yourself and why you started your brand?
My name is Nyakio Kamoche Grieco and I am the founder of Nyakio beauty. I am a first-generation American of Kenyan descent born in New York and raised in Oklahoma. I have always had a passion for beauty which is what propelled me to start my own brand. From a very early age, I was influenced by my grandmother in Kenya who taught me my first beauty secret, using coffee beans and sugarcane to exfoliate dry skin. After working in the entertainment industry for several years, it was time for me to not only fulfill my dreams of becoming an entrepreneur but also to create a space for women by sharing my African heritage beauty traditions and creating products for all needs states.
What differentiates your oils and products?
My products are rooted and curated from family recipes that include traditions and reflect my heritage. They are inclusive of cultural traditions from 13 countries and are ethically and sustainably sourced natural ingredients from around the world. These are beauty secrets that have been passed down for generations that cater to the skincare needs of hydration, blemishes, dryness, and anti-aging benefits.
Picture Courtesy: Nyakio Beauty
What are some challenges you have faced as a Black Beauty Boss?
In my journey, I have faced many challenges, especially as a Black beauty founder. Access to capital tends to be more challenging for Black female entrepreneurs, as we only receive around .02% of funding from private equity or VC’s. I have worked very hard to raise my brand in the past. Retail shelf space for Black and Brown women is also more challenging, but I’m so grateful to have recently launched online at Target. I appreciate all that Target is doing to move the needle for inclusivity across brands in their organization.
What can we all do to better support the community?
When you invest in Black and Brown businesses, you help create more opportunities within the community and for future generations to come. Social media promotion and sharing with friends and family are just some of the great ways people can be more impactful and supportive. Mentorship is also very important to me, especially for young, Black girls and women. I believe it is so important which is why I partnered with Girls Inc. It is an opportunity to empower the young females of the future and share my personal journey and experience with them. Whether it is girls in STEM or other fields, they are the future of America.
