As a young girl, Shefali Jhalani, has always been interested in exploring and understanding the roots of all the things she did or came across. She had sensitive skin all her life and had to be conscious of all the products she used. In 2020, she decided to launch an impactful beauty brand, which can serve one’s beauty needs and skincare needs too: Sharisa India. Read on more to find out more about her brand and journey:
Can you tell us a bit about yourself about why you started Sharisa India?
Being a girl from a business family, I have always been interested in exploring and understanding the roots of all the things I do or come across. Studying and working in the top-tier cities of India, I was exposed to different types of businesses and markets. It was then, when I started to realize I would want to take my childhood fascination for makeup to the next level. And fortunately for me, while pursuing my Masters’s degree in London, I had a chance to understand the beauty industry on a global level. Having sensitive skin all my life, I had to be conscious of all the products I use. While I enjoy experimenting with all sorts of beauty products from varied brands, the ingredients started playing a major deciding factor while selecting the products. I started researching about what really goes in these makeup products to have a better understanding and that is when I perceived, finding products that are vegan, animal test free, skincare infused, consciously- made, and most importantly suitable for each and everyone, was quite a task. So in 2020, I decided to launch an impactful beauty brand, which can serve one’s beauty needs and skincare needs too. I started looking out for formulators who would help me get the formulation I desired for. I was very firm on getting my products manufactured in India as I am all in for #VocalforLocal. And I can proudly say, Sharisa India is Made in India. Till now, the journey has been a roller coaster ride, but I am more than grateful since all our highs and lows have been great learning for us. Sharisa is more than a brand for me, it is a manifestation of the love that I share for Makeup, Skincare, and Nature blended together.
Can you tell us a bit more about your partnership with Indha?
Apart from curating a conscious product, I was very firm on associating Sharisa India with a Non-Profit organization in order to give back to society. We have partnered with INDHA to support the vision of empowering women and creating livelihood opportunities for them. INDHA is an independent societal enterprise powered by Literacy India, a non-profit organization since 1996. INDHA is a socially responsible initiative known to generate sustainable employment and empowerment opportunities for village artisans. Every product that a consumer purchases, it comes in sustainable cloth packaging that is handcrafted by a woman artisan. Being a woman, it feels gratifying to associate and support other women of the society. When consumer purchases from Sharisa India, they don’t just buy a makeup product; but also give a ray of hope, a source of livelihood to a rural artisan.
Can you tell us a bit more about your products and the ingredients used to formulate them?
Sharisa India is delighted to commence the journey into the world of beauty with ‘Timeless Matte Liquid Lipstick’ A lightweight and long-lasting lipstick with an organic twist that moisturizes the lips from within while delivering a flawless matte look. With a texture that is creamy, it glides on the lips smoothly while offering a full-coverage pigment that lasts long. Our hero ingredient, Sea Buckthorn Oil helms our ship and has everything your skin demands; hydration, elasticity, cell regeneration, moisturization, and acne prevention. Composed of Jojoba Butter that heals the cracks on the skin and moisturizes the lip s and prevents dryness. Our Timeless Matte Lipstick also comprises of Vitamin E which prevents oxidation. With an eclectic blend of finest ingredients, it is here to befriend your skin. With a color palette of 12 Evergreen Shades to choose from, our lipsticks have a vegan, cruelty-free, and paraben-free formula. Sharisa’s lipstick is a multi-functional product. Use it on your lips or dab it on your cheeks as a blush, or on your eyelids as a subtly tinted eye shadow.
Picture Courtesy: Sharisa India
Why is it exceptional?
- Infused with sea buckthorn oil
- Can be used on lips, eyes, and cheeks
- Lightweight and Long-lasting
- Made in India
What does it mean to be a #beautyboss?
Being a #beautyboss means being fierce, being courageous, being passionate, and being yourself. My vision is to create a line of multi-functional makeup products that are both nourishing and beautifying, which are infused with consciously chosen ingredients that provide a skin-friendly application. I am all in for creating the kind of products that I would love to proudly use as a consumer, myself. With Sharisa, my passion for clean beauty with a mission to make luxury beauty products more accessible comes alive. Sharisa India fills the gap that customers and makeup enthusiasts like me would love to see in the beauty industry. My goal is to make Sharisa India, the beauty brand which consumers can befriend as their second skin.
Great content! Keep up the good work!
First time here, wish you good！