6IXMAN is a beauty brand for modern men by men. Daniel Andrei, Alexander Stan, Harry Andrei saw a space in the cosmetics market to create a line of men’s grooming products. Regardless of what the modern man is doing, in such a digital age, they believe that he wants to always look good. Read on more to find out about 6IXMAN:
1) Can you tell us why you started 6ixman?
6IXMAN was born out of a massive gap in the men’s grooming market. There were brands that were super expensive and good quality, brands that were cheap and awful, but no brand was both high quality and a good value. The other pain point was that many brands pushed a hyper-masculine/agressive image on their customers (biker, lumberjack, pirate etc). There were very few brands that catered to a classically modern man. To someone who likes to take care of themselves, and doesn’t need the reassurance of associating themselves with agressive masculinity to have the courage to look good without being seen as feminine. 6IXMAN aims to break the usual stereotypes, and by extension, help usher in a new men’s grooming paradigm.
2) Can you tell us a bit more about the products and how they cater to the “classically modern man”?
Our products are designed to make a man feel and look their best. We focus on the highest quality ingredients, hence we are a “free-from” brand where we avoid most dangerous chemicals and irritants etc. We make our own scents in Europe, derived from natural botannicals and the highest quality syntetics. No cost was spared in the creation of a true premium line. If we had to channel one person to represent our brand, it would be Tom Ford. He represents the epitome of the classically modern style, and what we see as the future of the ‘gentleman’. We started with a single beard product and we are now rapidly moving to complete a full line of beard, hair, skin and shaving products. From the packaging, to the performance and the scent, we cater to the man who wants to look his best, effortlessly.
3) Do you see the beauty industry for men growing?
The men’s industry is growing at a rapid pace. Our estimation is that in the next decade, there will be a lot more parity between women’s and men’s grooming and cosmetics. Gone are the old taboos and masculine standards.
Our estimation is that in the next decade, there will be a lot more parity between women’s and men’s grooming and cosmetics.
4) How are you planning to expand the company, and what are some challenges you are facing with that?
The greatest challenge we face is discovery. Once people find out about our products and try them, they sell themselves. We offer great value in terms of the quality we offer vs the price point. We just want to get our product to as many people as possible. The other challenge is that our world is now globalized and supply chains stretch worldwide. We try to make our products locally, but even that is relative nowadays, as even if we buy from a local supplier, they may buy from a foreign supplier in turn, and so there is a lot of supply chain “creep” (as in spreading out).
