Elitza Voeva-Kolev: Bukli Haircare

Originally from Bulgaria, Elitza Voeva-Kolev was tired of her straight hair and wanted to achieve curls at home. What started out as tools for personal use, later turned into a brand. “Bukli” , which is the French word for curly, was started in 2016 and mimics the looks created by curling wands and irons without the heat and harmful materials that go into traditional curlers.  Read on more to find out about her story: 

Can you tell us a bit about yourself and why you started Bukli Hair Care?

I am originally from Bulgaria. I came to the USA when I was 19 years old to attend college. I have an undergraduate and graduate degrees in engineering but I’ve been working in finance for the past 10 years.

I have straight, coarse hair and since young age I’ve always loved overnight curls because they save me time in the morning. However, I could not achieve my desired curl with what was available on the market. Initially, I was only designing curlers for my personal use. As it often happens in life, one thing led to another and Bukli Haircare was born in 2016. My goal is to introduce an alternative way to achieve modern-looking curls that would not fall flat, with the added benefit of avoiding all the heat damage.

What are the benefits of these innovative hair styling products?

Unlike traditional curlers, where hair is rolled from bottom to top, our designs let you wind your hair in a spiral manner, mimicking the highly styled looks created by curling wands and irons. We  incorporate breathable foams, soft sponges, and silky, featherlight nylons. None of our curlers contain latex. Bukli offers 3 types of curlers for a range of looks. The Hydro Flexi Curlers create a sleek corkscrew curl pairing with the Plastic Snaps for added security; the Soft HD Curlers give a high definition spiral curl, and the Curling Flutes maintain a beautiful, bouncy barrel curl paired with the Nylon Sleeves for an even more elevated experience.

Picture Courtesy: Bukli Haircare

Today the most common tool for achieving curly hair is a curling iron. How has your team gone about advertising the benefits of your hair styling products?

Using electric hair styling is time-consuming and the heat can be damaging to your hair. For your curls to last all day, you need to prepare and set the hair using a range of products which could contain drying alcohols. Our clever overnight curlers provide a healthier way to create long-lasting curls in the most natural way possible – without the need for heat!

Where can we find your products?

Our curlers are currently sold on our website at www.buklihaircare.com. We have partnered  with a PR/Product placement firm who’s helping us to bring our products to brick-and-mortar stores. At firs, we would like to be present at smaller retailers so that generate customers’ feedback more easily and also raise brand awareness.

We love the brand Elitza is building. Don’t forget to check out her products here: https://www.buklihaircare.com