Gaurav Sethi & Siddharth Somaiya: Alchemy & The Organic Riot

For the longest time, facial techniques have been the standard scrub, peel, lotion and face massage. But Gaurav Sethi and Siddharth Somaiya have created a new experience: Cryofacial. Cryotherapy involves the exposure of skin to supercooled air, to stimulate blood flow and get your body to repair itself from the inside out. Alchemy in Mumbai wanted to give customers a chance to experience this facial and effective skincare by Organic Riot to double the effects of the Cryotherapy. Read on more to find out about Gaurav and Siddharth’s unique facial treatment: 

Can you tell us about the company and the mission?

Alchemy is a holistic, science backed wellness brand with a focus on preventative healthcare, pain management and anti-aging. This is totally different spin on the traditional facial. Cold air at -140˚C. It can be used be people of all ages. Completely non invasive, refreshing, can see some results instantly. Do a facial 2-3 times a week for 3 weeks to see some amazing benefits. Our goal-based approach means that clients never get a cookie-cutter solution with our experts, it is always tailored to what they need to help them excel.

In our quest for a safer world we’ve created an uncompromisingly safe range of products that you can trust. Everything is made with the highest quality natural ingredients, sourced locally and globally. The result is a collection of gentle products that work to restore your skin to its purest, most natural form. Organic Riot is made in the pure land of New Zealand. All the products are PETA® Approved Cruelty-Free and Vegan and clinically tested to be Hypo-allergenic!

Picture Courtesy: Alchemy

Why is this therapy unique to other treatments?

 Here’s a gist of the benefits of °CRYO FACIAL X ORGANIC RIOT:

STRENGTHEN AND HYDRATE: Strong skin that dazzles. The°CRYO Facial will promote the production of hyaluronic acid (HA). HA is naturally present in your skin and acts as a magnet for moisture because of its ability to hold 600 times its weight in water. Organic Riot Smogblock contains hyaluronic acid as a key ingredient, so you’re getting a double dose. Plus, the procedure rids you of dead skin cells, heals damaged tissues and improves blood circulation.

CALM AND RENEW: More elasticity, fewer fine lines. The cold temperatures used during a °CRYO Facial reduces their formation of wrinkles by inducing temporary muscle relaxation. Wrinkles are also often the result of your skin’s natural barrier being compromised by factors like pollution. Smogblock literally shields your skin from the external environment. It contains cupuaçu butter from the Brazilian Amazon rainforest that helps against these toxins and boosts the production of collagen.

HEAL AND REGENERATE: A refined texture and even tone. This facial also helps shrink large pores and diminish pesky dark spots formed due to unprotected exposure to the sun’s rays. This healing process is boosted with Organic Riot’s Dazzle that contains liquorice extract as the key active ingredient, which is known to be the best natural replacement for steroids to get rid of unwanted discoloration.

The cold temperatures used during a °CRYO Facial reduces their formation of wrinkles by inducing temporary muscle relaxation.

Anything unusual about your ingredients or sourcing?

 We pride ourselves on our insistence for using only pure ingredients that are backed by some of the safest food-grade and ECOCERT certified preservatives. No fillers. No dilution. Everything you see on the ingredients label is present for the betterment of your skin.We think, when it comes to your skin, no risk is worth taking.

If you are ever in Mumbai don’t forget to stop by the Alchemy clinic and try out the facial for yourself: http://alchemylife.in