Jessica Armentano has always been fascinated by new hair products. However, no matter how hard she tried to find the right product for her hair, there was always something missing. She decided to take matters into her own hands and created Candor Hair. Candor Hair is a shampoo and conditioner that is paraben-free, sulfate-free, phthalate-free, and artificial fragrance-free. Read more to find out about her story:
Can you tell us a bit about yourself, and why you created Candor Hair?
Starting from a young age I’ve always had a lot of creative interest. I love to draw, write, design and paint – I’ve even dabbled in entrepreneurship before, having designed and opened a preschool with my mom! I certainly applied these creative instincts to my self-care and beauty routine as I got older. I was always looking at the design of the products I was using, testing the effectiveness, reading up on the founder stories, and just overall interested in the different things that make a product unique. I found that in the hair care space I didn’t necessarily find anything I can resonate with. Beyond that, I was burned by a few of these products – sometimes quite literally. I purchased a hair care tool that fried my hair and damaged it to a point that I needed to seek out something that would bring it back to normal. When I was doing this, the void that I had of a hair care product I truly loved met my need for a clean solution that I could trust. I felt I needed to create a shampoo and conditioner that prioritized hair and scalp health as much as appearance, texture, and honestly just something that looked cute on your shelf! I started working with a cosmetic chemist about two years ago and it was at this time that CBD was starting to pop up everywhere. I had many conversations with my chemist about the absolute best ingredients for hair and scalp health and I mentioned CBD. We looked into it, started testing it, and realized it’s a total superhero when it comes to caring for your hair and scalp. We then combined that with other incredible ingredients like argan oil, vitamin E, and an all-natural fragrance, that when combined, makes Candor the all-around perfect solution for hair. I always say “Candor has your back – and hair” because it truly is a product that puts your health and wellbeing first.
What is Candor Hair and why are Clean CBD Infused products helpful?
Candor is a product that was reverse-engineered with the goal of having the perfect hair. Candor Hair at the moment is both a movement towards prioritizing hair health and from a product standpoint, a winning combination of shampoo and conditioner. Both the shampoo and conditioner are sulfate-free, paraben-free, phthalate-free, and artificial fragrance-free. The scent for both is a soft but enticing water blossom fragrance that eases anxiety, soothes your scalp, and has a calming aroma. When you step out of the shower after using Candor, you’ll feel refreshed and centered, ready to take on the day.
CBD clearly has many uses – some more beneficial than others – but I found when applied correctly to hair is one of the more beneficial uses of cannabidiol. CBD nourishes the scalp, strengthens hair follicles, encourages hair growth, and thickens hair. It contains omega-3, omega-6, and omega-9, which improve the quality of scalp tissue. This causes the hair follicles to expand and hair to grow – fast.
[Our products] contains omega-3, omega-6, and omega-9
Can you give us tips on how to maintain healthy hair?
Easy. Use Candor!
But seriously, there are plenty of things you can do to maintain healthy hair.
- Believe it or not your diet is actually a big factor. Consuming enough lean protein and omega fatty acids (hello CBD) will greatly improve hair and scalp health.
- Treat your hair gently when wet. Wet hair is three times more vulnerable to breakage than dry.
- Do not use the highest heat settings on styling tools. I know it’s hard but resist the urge!
- Massage your scalp often to promote hair growth. Give yourself that salon treatment! You deserve it.
- Get regular haircuts – every 10 to 12 weeks is standard.
What does it mean to be a #beautyboss?
Being a #beautyboss means owning who you are and what you stand for. There is no perfect mold for everyone. The greatest gift each of us can share is to be uniquely and unabashedly ourselves. Don’t dull that shine, girl!
