Le Ritual: Sanjeev, Nutan, & Arnold

Sanjeev, Nutan, and, Arnold having tested their mettle in businesses ranging from Tech Companies, Media & Advertising, decided to create a beauty company:  Le Ritual to provide an All Natural & Vegan Brand with Zero Toxic Chemicals. The brand speaks for itself as far as Ingredients, Efficacy, and Sustainability is concerned. Read on more to find out about them and their brand.

Can you tell us a bit about yourself and why you started Le Ritual?

The story goes back a couple of years when Sanjeev was staying in New Zealand, a remote group of islands deep in the South Pacific, which is a land of unusual beauty, stretching from sub-tropical climes into some of the world’s magnificent fiords. And then, over a glass of beer, he tried understanding skincare formulations, from his partner which also happens to be a beauty products formulator. He was elated by the way she described the formulations, and the way they source potent rich ingredients within New Zealand as that wonderful country has unique growing, farming, and harvesting conditions. And of course, the climate plays a major role which allows these ingredients to restore their skincare benefits in them.

That is when the breakthrough idea of starting his own skincare line came to mind and offering similar skincare benefits to people, back in India.  Arnold and Nutan, as a couple, immediately connected with the struggle of finding the right quality natural products that actually worked.  Transparency, Efficacy Story, and Sustainability were the common thread that got us together.

Sanjeev is an IIT Delhi alumnus, who worked for MNCs and Tech startups in India and New Zealand. Arnold worked as a Sales Champion in Global Media Houses and Nutan has led Marketing Campaigns for Global Brands in India, CH, and the UK.

We decided to combine our passion for Natural products with our individual field expertise and entrepreneurial spirit to start Le Ritual.

You pride yourself on not “Greenwashing”. Can you tell us a bit more?

“Greenwashing” is when a beauty product brand speaks only about “Natural Ingredients” but actually has more Synthetics than Naturals. We slather our face and body with the so-called natural products with the expectation of nourishment from those botanical ingredients, just to know that with all the goodness, the body also absorbed the toxic ingredients.

At Le Ritual we believe, that what we put on our skin should be as clean & nourishing as what we eat. Modern Skin Science has enabled us to identify the effect of specific extracts on skin. By careful selection of such extracts and combining them in our skincare formulations, Le Ritual is a perfect balance of ancient wisdom on Ayurveda backed by Modern Science infused with New-to-world actives from all over the world.

Le Ritual is a truly Natural, PETA-certified ‘Cruelty-Free and Vegan’ Clean Beauty brand. Our Lotus Promise is a true promise of beautiful glowing skin with the purest form of nature packed in a jar.

What are the different products in your skincare line?

We launched Digital Detox Duo products – Le Ritual Antioxidant-Rich Face Serum with globally awarded Innovative Ingredient – BLUE Oléoactif ®and Le Ritual Omega Rich Under Eye Serum with globally awarded Best Active Ingredient – LOOK Oléoactif ® and Rosehip Oil to protect skin against concerns arising from Urban pollution &Blue light.

Can you share some tips to reduce the effects of Blue light on the skin?

We are spending long hours on our phones and laptops. Your face and eyes get exposed to Blue light in close proximity for quite a long duration each and every day. So, your skin needs protection against the skin concerns arising from Blue light. In the new normal, Self-Care and Wellness has become our utmost priority.

Tips to reduce the wreck of excessive screen-time: Digital Detox is critical. Take a detox break from the screen.

1. Switch off the blue light exposure from your mobile by going on a ‘Night mode’.
2. Follow a ritual of night-time detox by reducing unnecessary scrolling habits. Follow a ritual of no usage of mobile phone, half an hour before sleeping.
3. Fix a day in your calendar to dim those lights in the evening, candle-light or darker light will enhance your mood. The mood lightning also saves your skin.
4. Quit your phone for one hour each day, start reading a book or take up a creative habit that you have postponed for long.
5. Detox your face with Le Ritual Antioxidant Rich Face Serum with BLUE Oléoactif ® to save your skin from all the skin concerns arising from blue light.
6. Listen to calming, soothing music before you retire in your bed.

What does it mean to be a #beautyboss?

Our life’s philosophy gets transcended in our tagline too.

#beautyboss for us simply means

Celebrate EXCELLENCE, Celebrate TENACITY, Celebrate HARDWORK, Celebrate INTEGRITY,

Celebrate COMPASSION, Celebrate PURITY.

Celebrate YOU!

Check out Le Ritual: https://www.leritual.com